Wolf of Wilderness is ZooPlus’s flagship premium dog food brand โ pitched squarely at the growing segment of UK dog owners who are drawn to the raw feeding philosophy but who want the convenience and safety of commercial dry food. The brand’s “Raw Spirit” concept is built around a simple idea: elevate the meat content and protein profile of dry dog food as close as possible to a natural carnivore diet, without the contamination risks, logistical challenges, and nutritional balancing problems of a home-prepared raw diet.
With over 267 products in the ZooPlus catalogue โ including dry, wet, treats, and seasonal specials โ Wolf of Wilderness is one of the most comprehensive ranges available through a single supplier. The brand consistently ranks among the most purchased products on ZooPlus UK by both volume and repeat purchase rate, which is perhaps the most honest endorsement available: dogs eat it, and owners keep buying it.
We’ve reviewed the complete Wolf of Wilderness range available in the UK for 2026, covering each core food line and their most distinctive products.
The Wolf of Wilderness Range: An Overview
- Raw Spirit Classic Adult: The original formula. Grain-free with animal protein as first ingredient at 70%+ per declared fresh meat content. Available in chicken, salmon, beef, and lamb varieties.
- The Bountiful Seas & Green Fields: Seafood and lamb-focused runs for dogs preferring non-poultry proteins. High omega-3 fish oil supplementation.
- Adult Soft: A semi-moist format for dogs with dental sensitivities or senior dogs who struggle with hard kibble.
- Puppy Raw Spirit: Higher calcium and DHA for skeletal and neurological development in growing dogs.
- Snack range: Freeze-dried single-ingredient treats and jerky-style chewy training treats.
Quick Comparison: Best Wolf of Wilderness Products UK
| Product | Protein % | Format | Best For |
|---|---|---|---|
| WoW Classic Adult Chicken 12kg | 40% | Dry | Overall best / Daily kibble |
| WoW The Bountiful Seas Salmon | 38% | Dry | Skin / coat / fish-loving dogs |
| WoW Adult Soft Salmon & Potato | 32% | Semi-moist | Seniors / dental difficulty |
| WoW Puppy Chicken Raw Spirit | 38% | Dry Puppy | Puppies 8 weeks โ 12 months |
| WoW Freeze-Dried Snack Strips | โ | Treat | Training / single protein reward |
Our Detailed Reviews
1. Wolf of Wilderness Classic Adult Chicken โ Best Overall
The Classic Adult Chicken is the core of the Wolf of Wilderness range and the most purchased single product. Grain-free, with a fresh chicken and chicken meal combination that delivers 40% crude protein. The inclusion of dried chicken heart and chicken liver is worth noting โ organ meats are exceptionally nutrient-dense and provide vitamins (particularly B12 and iron) that skeletal muscle meat alone cannot supply in adequate concentrations.
Why we chose it: The 12kg bag makes it one of the most economical premium grain-free dry foods per serving in the UK market. The organ meat inclusion represents genuine nutritional thinking โ not a marketing gesture. Coat quality and energy improvements in dogs switching from cereal-heavy mainstream food to WoW Classic Adult are frequently reported within 4-6 weeks. View Wolf of Wilderness at ZooPlus โ
2. WoW The Bountiful Seas Salmon โ Best for Skin & Coat
The Bountiful Seas formula uses Atlantic salmon as the first protein, supplemented with herring oil โ a combination that delivers one of the highest omega-3 EPA and DHA loads of any commercially available dry dog food in the UK. For dogs with dull coats, excessive seasonal shedding, or recurring skin flare-ups, feeding a salmon-primary food consistently for 8-12 weeks produces measurable coat improvement in the majority of dogs.
Why we chose it: The herring oil addition is particularly thoughtful. Herring oil has a more stable fatty acid profile than salmon oil during the shelf-life of the product, meaning the omega-3 content degrades more slowly between production and consumption.
3. WoW Adult Soft โ Best for Senior or Dental-Challenged Dogs
The Soft range is a semi-moist kibble format โ significantly softer than standard dry food, chewable by dogs with dental pain, tooth loss, or jaw weakness. The ingredient quality is maintained identically to the hard kibble versions but the moisture content is elevated to approximately 20%, creating a texture more like a firm treat than a traditional biscuit.
Why we chose it: For senior dogs who have begun avoiding their hard kibble bowl, the Soft range allows a dietary continuation without requiring a full transition to wet food. It bridges the gap effectively and is far more nutritionally complete than most owners expect from a “soft” food.
4. WoW Puppy Chicken Raw Spirit โ Best Puppy Formula
The Puppy formula maintains the grain-free, high-meat philosophy for growing dogs, with calcium and phosphorus ratios, DHA, and calorie density adjusted for developmental needs. It is suitable from 8 weeks through to 12 months (or 15 months for large breeds), and can be soaked in warm water for the earliest weeks if the puppy is transitioning from moist weaning food.
Is Wolf of Wilderness Actually “Raw-Inspired”?
Yes, meaningfully so โ but it is important to understand what that means. Wolf of Wilderness is a conventional commercially produced dry food. It is not raw, not freeze-dried, and not unprocessed. What “Raw Spirit” means in practice is: a significantly higher meat content than typical processed foods, grain-free carbohydrate sources, organ meat inclusion, and minimal additive use โ these are the nutritional characteristics of a raw diet that can be approximated in a kibble format.
If your dog is currently on a fully raw diet and you want a safe, nutritionally balanced transition to a commercial food (perhaps for travel, kenneling, or simplicity), Wolf of Wilderness Classic Adult is the closest bridge in the UK market.
Compare Wolf of Wilderness against other premium ZooPlus brands in our Purizon review and our broader Best Grain-Free Dog Food UK guide.