Tails.com claims to deliver “100% tailored nutrition” for your dog — a unique kibble recipe formulated from a questionnaire about your pet’s breed, age, weight, activity level, and health conditions. But is it genuinely personalised, or is it clever marketing with a premium price tag? We’ve tested the service and compared it with off-the-shelf alternatives to give you an honest verdict.
- How Tails.com Works
- Pricing: How Much Does Tails.com Cost?
- Is Tails.com Really Tailored?
- Tails.com vs Supermarket Kibble: Is It Worth the Extra Cost?
- The Pros
- The Cons
- Customer Reviews: What UK Dog Owners Say
- Our Verdict: Is Tails.com Worth It?
- Frequently Asked Questions
- •Is tails.com really tailored to my dog?
- •Is tails.com good quality food?
- •Can I cancel tails.com?
- • 📚 Related Reading
How Tails.com Works
- Complete a profile — answer questions about your dog’s breed, weight, age, body shape, activity level, and any health issues (joint problems, sensitive stomach, allergies, etc.)
- Receive a unique recipe — tails.com’s nutritionists and vets create a kibble blend from their ingredient library based on your dog’s profile
- Monthly delivery — a box arrives on your doorstep with the exact amount of food your dog needs for the month, plus a daily feeding scoop
- Adapt as needed — you can adjust the recipe, add wet food or treats, pause, or cancel at any time with no minimum commitment
Pricing: How Much Does Tails.com Cost?
Tails.com pricing is based on your dog’s size and nutritional needs. Here’s what a typical dry-food-only plan costs per month (as of early 2026):
| Dog Size | Example Breeds | Monthly Cost |
|---|---|---|
| Toy (under 5kg) | Chihuahua, Yorkie | £13–£16 |
| Small (5–10kg) | Jack Russell, Pug | £18–£24 |
| Medium (10–25kg) | Cocker Spaniel, Beagle | £28–£38 |
| Large (25–40kg) | Labrador, Golden Retriever | £40–£52 |
| Giant (40kg+) | Great Dane, Mastiff | £50–£60+ |
Adding wet food or treats increases the cost. Delivery is free to mainland UK addresses. The first box comes with a 75% introductory discount (typically around £5), which makes it easy to trial without a big commitment.
Is Tails.com Really Tailored?
This is the key question. After testing with three different dog profiles, here’s what we found:
- Yes — the recipes genuinely differ between dogs. A senior Labrador with joint issues received a formula with added glucosamine and higher omega-3 content, while a young, active Spaniel got a higher-protein, higher-calorie blend.
- The tailoring comes from blending base kibble components in different ratios rather than manufacturing a completely unique kibble from scratch. This is standard practice for subscription dog food services.
- Ingredient quality is good — named meat sources (chicken, lamb, salmon), no “meat and animal derivatives” fillers. The independent rating site AllAboutDogFood gives tails.com blends a typical score of 55–58%, which is “above average” for a kibble.
- The nutritionist questionnaire is thorough and considers genuine health factors. It’s not just a marketing gimmick — the formulations do adapt to conditions like sensitive stomachs, food intolerances, and weight management needs.
Tails.com vs Supermarket Kibble: Is It Worth the Extra Cost?
| Factor | Tails.com | Premium Supermarket (e.g. Lily’s Kitchen) | Budget Supermarket (e.g. Pedigree) |
|---|---|---|---|
| Named meat sources | ✓ | ✓ | Sometimes |
| Tailored to your dog | ✓ | ❌ | ❌ |
| Monthly cost (medium dog) | £28–£38 | £25–£35 | £12–£18 |
| Convenience (delivered) | ✓ | ❌ (shop required) | ❌ |
| Nutritionist support | ✓ (in-house team) | ❌ | ❌ |
| Flexible subscription | ✓ (pause/cancel anytime) | N/A | N/A |
The Pros
- Genuinely personalised recipes that adapt to health conditions and dietary needs
- Free delivery to your door — no more carrying heavy bags from the pet shop
- Named meat ingredients with no anonymous “meat meal”
- Flexible subscription — pause, adjust, or cancel online without phone calls
- In-house vet and nutritionist support included
- Huge discount on first box (typically £5) makes trialling low-risk
The Cons
- More expensive than supermarket kibble — especially for large/giant breeds
- Can’t buy in shops — online-only means you can’t inspect before buying
- Gradual price increases — some long-term customers report prices creeping up over 12+ months
- Still kibble — if your dog needs a raw or home-cooked diet for medical reasons, tails.com won’t be suitable
- Packaging waste — monthly boxes generate more packaging than buying in bulk
Customer Reviews: What UK Dog Owners Say
Tails.com holds a 4.5/5 rating on Trustpilot from over 40,000 UK reviews. Common themes in positive reviews include improved digestion, shinier coats, and the convenience of home delivery. Negative reviews typically mention price increases and occasional delivery issues. Several owners of dogs with IBD or food allergies report significant improvements after switching to a tailored tails.com blend.
Our Verdict: Is Tails.com Worth It?
Yes, for the right dog owner. If you have a dog with specific health needs (joint issues, sensitive stomach, allergies, weight management), the tailored formulation genuinely helps. If your dog is healthy and not fussy, you could achieve similar results with a good off-the-shelf food like Lily’s Kitchen or Forthglade at a similar or lower price. The first-box discount makes it easy to trial — if your dog thrives on it, the convenience of monthly delivery is hard to give up.
Frequently Asked Questions
Is tails.com really tailored to my dog?
Yes — the recipes are blended from a library of ingredients in proportions determined by your dog’s specific profile. It’s not a completely unique kibble, but the blend ratios, supplements, and calorie content are genuinely personalised. Dogs with joint issues get added glucosamine; overweight dogs get a lower-calorie blend, etc.
Is tails.com good quality food?
The ingredients are above average for a kibble — named meat sources, no anonymous “derivatives”, and added supplements where needed. Independent rating site AllAboutDogFood scores typical tails.com blends at 55–58%, which places it in the “above average” category.
Can I cancel tails.com?
Yes, you can pause or cancel your subscription at any time online — no phone calls or minimum commitment required. You can also adjust delivery frequency, change recipes, or add/remove wet food and treats from your plan.
